The designs are intended to convey a message through images , fonts and colors. For this reason, today this profession has been very relevant, since social networks , blogs and other virtual forms have become its main means.
Graphic design has the objective of providing end users, clients or potential clients with an image of what the product or service will be able to obtain, or in fact, the product as such if it is a web page or mobile App.
On the other hand, the designs can also work temporarily if it is a poster that invites to a concert or play, whose graphic material after such event will be of no use.
Branches of graphic design
The design graphic becomes, say, a general category of other more specialized designs, either so that design or that design.
- Design of identity or corporate image: it has to do with everything that will be part of the identity of a company, from the logo to the design of packaging.
- UI Design: In computing, user interface design is what we see when we enter a web page , App, or computer program. The designer must study where and how to place each element to improve the user experience.
- 3D: Especially since computers have been around, 3D modeling has become very popular and used in many design elements.
- Labels : security, enveloping, hanging, decorative, identifying.
- Containers : rigid, flexible, plastic, glass or aluminum,
- Editorial : posters, flyers or brochures, books, newspapers, magazines, catalogs.
- Signposting : road signs and danger, transportation and public and private spaces.
- Signage : informative or advertising.
- Corporate : brands, logo, stationery, accessories and clothing.
- Brochures : diptychs, triptychs, advertising, tourist, educational.
- Typographic : in serif or sans serif fonts , gothic, fancy, formal or informal, educational or playful.
- Instruments : technological apparatus and devices.
- Infographics – Organize information with charts for maps, forms, and more.
Examples of programs used to design:
- Adobe Photoshop CC
- Adobe illustrator
- Adobe InDesign
- Corel Draw
- Paint Shop Pro 2020
- Photo Pos Pro 3
- Logo Design Love
- Creative Review
- Google fonts
- Adobe Fonts
- Proof hq